How Logo Colors Can Improve Your Brand

It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?

There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.

Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It shows overall energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Here now are the cool colors.

Many logos contain the color blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

In its own category is black and white. They are more powerful when combined with other colors.

If you want to learn more about logo colors, visit this website and read more about it now.