A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. They are not familiar with spending time offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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